Webmart’s tip sheet – useful info when ordering brochures, magazines or catalogues
If you buy a brochure, magazine or catalogue for your business, then you might find our handy cheat sheet comes in useful. We’re
13 April, 2016Royal Mail Advertising Mail (Admail) – Important Update
Many of our customers use Royal Mail’s Advertising Mail for a discount on their postage. In a nutshell, Advertising Mail is Royal
02 December, 2013Your Two Minute Guide to High Impact Electronic Posters
High Impact Electronic Posters. Sound pretty impressive eh? Well, that’s because they are pretty impressive. They’re new, incredibly ey
16 August, 2012Chief Webmarteer’s Direct Mail Presentation from TFM&A Direct Marketing Seminar
We recently visited the Technology for Marketing and Advertising show at Earl’s Court. Chief Webmarteer and MD Simon took to the
27 March, 2012Royal Mail Price Changes: from 2nd April 2012
Here are the main changes Royal Mail have announced which will affect the market from 2nd April 2012. If you use mailing as a significa
26 March, 2012Best Practise in Catalogue Printing 2: Post-Production & Innovation
In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies
03 November, 2011Catalogue Printing Masterclass. Getting the Colour you Need (Part 2 of our look at Colour Management)
In colour management part 1, we looked at how it’s tricky to accurately view printed colours and how, if faithful colour reproduc
11 October, 2011Catalogue Printing Help. The Whys and Hows of Colour Management (Part 1)
Why do you Need True Colour? There are lots of reasons why you might need your print to show exactly the right colours. It could be bec
23 September, 2011A Quick Printing Guide: Folding
If you use print for marketing purposes, then a decent understanding of your folding options is key for all kinds of reasons. Firstly,
07 September, 2011Press Pass Top Tips: Print Buying Help and Advice
If you’re printing a project with a new, untried, printer or printing an item for the first time, it’s likely that you̵
26 August, 2011A Look at Print Management Companies UK
Print Management Companies UK – what do they do? There are a number of different types of businesses who call themselves Print Ma
18 July, 2011Web Offset Printers: 4 Steps to Finding a Good One
You want to buy print? You want to make sure you get great quality? You also want a good price? You’re scouring the web for Web O
12 July, 2011Thermographic or Thermography Printing
The term thermographic or thermography printing is a bit of a misnomer to the non-printer as it’s actually a way of producing rai
30 June, 20115 Tips for Specifying Print for an Estimate: a Print Procurement Guide
Whether you’re new to buying print or a print procurement expert, there’s lots of things to think about when requesting an
17 May, 2011A Concern for Direct Mail Printers and Customers? Royal Mail Price changes 9th May 2011.
As we’ve discussed several times on Printing Brain, Direct Mail can be a very effective channel to communicating with your custom
09 May, 2011Papers for Printing: Most Popular Paper Weights for 6 Printed Products.
Here’s a quick guide to some of the most popular paper weights used for a range of different product types. The data is taken fro
14 April, 2011Lenticular Printing: and the Brave New World of 3D Printing
3D is very much in vogue at the moment and I have to admit I’m a sucker for it. The Nintendo 3DS is an amazing piece of kit, 3D a
05 April, 2011Security Print: a Case Study of Printing for a Competition
Following on from our article on security printing cheques so they display your own company brand, we now move onto taking a look at co
01 April, 2011Augmented Reality. The Next Big Thing in Print and Print Marketing?
What is Augmented Reality? Augmented Reality (or AR) is a technology that allows a camera on a webcam or mobile phone to overlay a pict
30 March, 20118 Steps to Brochure Design and Brochure Printing Effectiveness
Brochures can be a great sales tool for businesses of all shapes and sizes. Whether they’re a point-of-sale giveaway, for mail or
28 March, 2011A Quick Guide to Catalogue Printing
As we all know, catalogues are very effective ways to sell ‘things’ to your customers (whatever the ‘things’ mi
24 March, 2011Security Printing – Printing your own Cheques
There can be plenty of reasons why you might want to create your own branded cheques for your business. Especially on a day like today
18 March, 2011Artwork for Print: When PDFs go Bad
In a previous look at providing PDFs to your printer, we deduced that if you don’t provide artwork to your printer as a PDF file,
16 March, 2011What is a Print Management Company?
In previous articles we’ve looked at your options when buying print or when you’re looking for a new print supplier –
14 March, 2011Artworking for Print – How to Deliver Artwork to your Commercial Printer
To those of us who don’t use PDFs for artworking, a PDF is a PDF is a PDF. They’re all the same, surely? But say that to a
09 March, 2011A Guide to Postcard Printing and Effective Postcard Marketing
Postcards can be a very cost effective method of selling to your customers. They’re cheap to produce, cheap to deliver and can ha
04 March, 2011The Best Place to Buy Print. Print Management, Commercial Printer, Online or High Street Printer?
Buying print can be fraught. There are several million variants on every print specification. There a number of different printing proc
02 March, 2011Specifying your Print and our Free Print Specification Form: a Guide to Commercial Printing
I recently quizzed our team of print project managers for the top 6 most common mistakes to avoid when managing a print project. It was
23 February, 2011A 2 Minute Marketer’s Guide to Web Offset Litho Printing
What is it and why should I care? Web Offset Litho Printing is one of the most popular technologies for printing commercial print in th
22 February, 2011A Short Tale of Green Printing AND Money Saving
This is a short tale with a happy ending. It’s a true story of a customer who awoke suddenly in the night with the great idea of
16 February, 2011Top 6 Worst Mistakes to Avoid in Managing Print Projects
Here are our top 6 commonly made mistakes that can all lead to late projects, increased costs and sleepless nights – as told by someone
10 February, 20115 Steps to Getting the Printed Colour you want: a Marketer’s Guide to Pantone.
1. Why do I need to know this? Phrases like ‘Brand integrity’, ‘Impact’, or just plain old ‘Because that’s our company colour!’ are the
08 February, 2011A 2 Minute Marketer’s Guide to Sheet Fed Litho Printing
Why should I read this? Why should you be remotely interested in understanding sheet fed litho printing? It’s an entirely valid questio
04 February, 2011Printing Services Guide – Preflighting Artwork for Print
What is Preflighting? It’s a process your designer or printing services company (printer, print manager etc.) will put your artwork thr
31 January, 2011UK VAT Advice for Marketers and Print Buyers
If you’re a marketer or print buyer, here’s some useful information about VAT that I like to keep handy to advise our clients with. The
27 January, 2011Introduction to Direct Mail Printing, Data and Mailing for SMEs
What is Direct Mail? For many marketers, Direct Mail is an indispensible and cost-effective tool to connect with customers. It is physi
26 January, 2011Printing Brain Guide – Top 10 Leaflet Design Hints and Tips
Printing a leaflet and want to make sure you get the best results from it? Follow this checklist and you shouldn’t go far wrong. 1. Obj
24 January, 2011Measuring ROI from Print Marketing Communications. An Introduction.
Pretty well everything we print for business is done as a marketing exercise. If it’s a brochure, it’s produced to market your company,
19 January, 2011Printing Services Guide – Design and Artwork for Print
There’s a host of considerations for a designer or layout artist to bear in mind when producing artwork for printing. The following hin
17 January, 2011Quick Printing Guides – Folding
Introduction: Folding is a method of reducing a sheet of paper down to a more usable size or shape. It’s important designers and market
11 January, 2011Quick Guide – Print Proofs & Proofing
When you place your job for printing, you want to be confident that what you’re seeing on screen is what you’re going to get in your fi
06 January, 2011Quick guide to Print: shrink-wrapping
Shrink-wrapping by film is a way of protecting printed matter, replacing cartons or bulk packaging on pallets. It can be used to wrap
04 January, 2011Brochure Printing – Creating an Effective Brochure – Part 1
In this first part of our brochure printing guide, we look at the fundamentals of creating a great brochure. However important it is to
22 December, 2010Quick Printing Guide: saddle-stitching
Saddle-stitching is a cost-effective method used after the printing process to bind together pages of items such as catalogues, brochur
20 December, 2010Webmart Printing Brain’s Glossary of Printing Terms
www.webmartuk.com/print_brain Wow! Thanks to our friends & colleagues in the UK Printing Industry, we have compiled a list of techn
15 December, 2010Green Printing – paper choice
It makes sense to be as environmentally sensitive as possible with any print production – for a variety of pretty obvious reasons (whic
07 December, 2010Webmart Quick Guide – How to find a quality print supplier
Choosing the right printer can be very tricky. It can be so tricky, that many people give up trying to assess new suppliers and either
02 December, 2010
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