Direct Mail: ideal for engagement and reactivation

Direct mail is a proven method for reaching new customers outside your existing client base and maximising the value gained from existing ones. Arriving through the letterbox in an addressed envelope, it is more targeted than leaflet distribution. With the right materials targeted towards the right audience, you can achieve an impressive return on investment even with a modest direct mail campaign.

What Webmart can do for you

As one of the UK’s leading direct mail agencies, we lead the way in optimising campaigns to help you find new customers and give your ROI a boost. Here’s what you can expect from us…

Data analysis and targeting

Data analysis and targeting

The goal of any direct mail marketing campaign is to get your printed materials in the hands of existing or potential customers who are interested in your products and services. Our bespoke data analysis systems and free health checks allow us to create effective audience profiles that promise a high response rate. These profiles are proven to reduce waste, printing, and mailing costs by eliminating unlikely individuals from your campaign list.

Quality printed materials

Quality printed materials

If you want to reach new customers, you have to catch their eye. At Webmart, we have over 400 years of combined experience in printed marketing literature. We can assist with every aspect of the process, from initial design, through choosing the print materials, to the final proof copies and print run. We guarantee high quality campaign literature to give your direct mail marketing strategy every advantage.

Cost-effective direct mail

Cost-effective direct mail

At Webmart, we keep a close eye on all the postage incentives and other savings available to your direct mail campaign. We have our own category specialists investigating local, regional, and national postage incentives, to give you the best return on investment possible.

Re-engineering and innovation

Re-engineering and innovation

If you find your direct mail strategy isn’t achieving the results you were expecting, it may require a little fine-tuning. This may include our creative eye-tracking analysis, which scans your printed materials to determine where the reader’s eye is being drawn for maximum impact. It may involve linking your mailing campaign to other channels to boost response rates, or tweaking the format to reduce cost and increase engagement.

Combat digital fatigue

Combat digital fatigue

In today’s online world, it’s easy to become blasé over digital marketing channels. Between social media, email campaigns, Google Ads and more, people are becoming overwhelmed by online advertising. With our direct mail services, your company can effectively sidestep the issue, offering potential customers a refreshing – and noticeable – alternative. Not only that, but mail has been proven to increase the effectiveness of user’s existing digital marketing channels.

Success Stories

There are plenty of ways Webmart can help you find new channels to market or drive up your campaign ROI. Here’s a range of fantastic success stories to show you what can be achieved.

Get in touch

For the very best in direct mail marketing solutions available across the UK, contact Webmart today. Call us on 01869 321 321 for a free consultation.

Media Innovation Centre

13-15 Wedgwood Road
Bicester
Oxfordshire
OX26 4UL

We’d love to hear from you!