It’s great when a campaign really nails it. And from the feedback below, it looks like loads of tea drinkers agree!
Sainsbury’s, Taylors of Harrogate and Nectar were all keen to co-promote Yorkshire Tea’s new range of speciality teas. And what better way to kick things off than create a campaign to send samples of three speciality teas to Nectar card members who shop at Sainsbury’s?
We were delighted to get the call to work with their in-house designers to help make the campaign a reality, producing a bunch of dummy packs – as well as sourcing printers who’d do an amazing job and the best, most reliable distribution partners around - before printing and mailing 50,000 packs.
It takes a while for the results to come in of course, but from some of the responses on social media -just like their teas - it looks like the campaign’s hitting the right spot!