Print and Delivery Partnership to speak at European Letterbox Marketing Association AGM in Italy
Webmart CEO Simon Biltcliffe, will address the European Letterbox Marketing Association (ELMA), the leading organisation in Europe for Door Drop solutions of print media at ELMA’s AGM on Wednesday 16 May. Across two days, representatives of 23 countries will share innovation and best practices in Rome.
Simon will join Mark Davies, Managing Director of Whistl’s Doordrop Media Division and Chairman of ELMA to discuss the future of print buying, their partnership and the innovative global solution developed for leading online food delivery marketplace - Just Eat.
Real Time Print Attribution
The partnership between Webmart and Whistl, the second largest postal operator in the UK, brings attribution to print channels for the first time through an online portal developed by Webmart.
Just Eat works with more than 87,500 restaurant partners in 12 markets around the world. Through Webmart’s online portal, restaurants in the Just Eat network can order co-branded menus quickly and easily. Whistl boosts the offering by enabling the delivery of menus from print directly to consumers - saving restaurants time and money.
“What used to take clients two months to do now takes five minutes with our portal” said Simon Biltcliffe. “Print remains relevant for many of Just Eat’s restaurant partners and thanks to our development team and close relationship with Whistl, we are able to deliver a high quality product.”
“Webmart are our preferred print partner because they are forward thinking and fast,” said Mark Davies, Whistl. “Together we have been able to rapidly bring together print creation and delivery in the UK. ELMA is recognised as a leading organisation for door drop marketing in Europe so sharing this industry first is a great example of what we can achieve here in the UK and globally.”