If you want to add foiling, embossing or varnishing to a print project, you’d normally find it only cost-effective for long print runs, and you’d need to allow time for a lengthy set-up process. A new print process called Scodix is changing all that. In its...
What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print...
Publishers and marketers* are always looking for great ways to make their products stand out on the shelf, desk or coffee table (or wherever else they're put). Well, the creative use of thermochromic inks and varnishes is an interesting technology which can really help you...
If you use print for marketing purposes, then a decent understanding of your folding options is key for all kinds of reasons. Firstly, it gives you more options to design and lay out your print in the most user-friendly way possible for your customers -...
Whether you're new to buying print or a print procurement expert, there's lots of things to think about when requesting an estimate. Not only is it very easy to forget that vital piece of information that can mean the difference between a high or a...